Analytics for the AI era

One script tag.
Ask your data anything.

Objectiv captures every click, navigation, and scroll, then lets anyone ask questions about that website in plain language. No dashboards, no SQL, no training.

<!-- drop this on any website -->
<script src="https://cdn.objectiv.ai/tracker.js
         ?site=your-site-id"
async></script>
How it works

From raw events to plain-language answers

Works on any website or single-page app. Zero configuration. GDPR-friendly by design.

Browser
tracker.js
Backend
Ingest API
Storage
PostgreSQL
AI layer
MCP Server
1

Automatic capture

A 2 KB script collects clicks, page navigation, scroll depth, and session data. Smart batching keeps network impact minimal. No setup beyond the script tag.

2

Semantic annotation

An AI reads the raw fingerprints, button labels, element IDs, and URL patterns, then assigns human-readable names. Meaning is derived automatically, not manually tagged.

3

Ask in plain language

Connect Claude or any MCP-compatible AI to Objectiv. Ask "What is the drop-off between pricing and sign-up?" and get a real answer. No SQL required.

tag: "button"
text: "Get started"
url_pattern: "/pricing"
ClickGetStartedFromPricing

Structure becomes meaning. The AI can now reference this action by name in any analysis.

Features

Everything you need. Nothing you do not.

Zero-config tracking

One script tag and you are collecting. No event schemas to design, no instrumentation to maintain.

🤖

AI-native querying

Built around the Model Context Protocol. Any MCP-compatible AI can instantly discover your sites, annotations, and patterns.

📐

Reusable patterns

Define funnels, paths, and retention analyses once. Any AI can run, extend, or reference them by name.

🔒

Privacy first

Input fields, form data, and query parameters are never captured. No cross-session identity. GDPR-friendly by design.

📊

Rich analysis types

Funnels, user paths, breakdowns by device or referrer, frequency, and retention cohorts. All in plain English.

🏗️

Lightweight and reliable

The tracker weighs 2 KB and batches events every 3 seconds. Final flush via sendBeacon. Fails silently offline.

Privacy by design

We track behaviour, not people.

Objectiv follows a strict no-PII principle. The tracker is intentionally narrow, capturing only what is needed for behavioural analytics.

What is captured

  • Button labels and element IDs
  • Page URL with query params stripped
  • SPA route changes
  • Scroll depth at click time
  • Tab visibility for engaged-time
  • Anonymous session ID, tab-scoped UUID

What is never captured

  • Input field values or passwords
  • Form data or submitted text
  • URL query parameters
  • Cross-session or cross-device identity
  • Elements marked data-no-track
Early access

Get notified when Objectiv launches

We are running a private beta. Send us an email and we will be in touch.

Email hi@objectiv.ai

No spam. No sales calls unless you ask for one.